WHO IS ALEXANDER ITA?
"Nigerian-Born Music Maker, on a Mission"
Alexander Ita a.k.a. Lexisugar is a driven, passionate and charismatic Music Maker, songwriter and Entrepreneur based out of Maryland, USA. Originally from Nigeria, this talented performer set out to develop a truly unique approach to his blend of songwriting, inspired by genres as diverse as electronica, reggae, pop, soul and rap, just to mention a few.
It is really all about connecting with listeners through high-energy release, uplifting melodies, and thought-provoking lyrics, regardless of genres definitions and other barriers! He released his debut EP "The Journey" in 2017, a jazz inspired, smooth groove anchored by his signature bass guitar, a full voice laced with lyrics in Yoruba, featuring great acts that compliment his style. The Journey is a melodious walk through love with detours the likes of triumph, trepidation, trust and tremble.
Now finding a way in the business and fashion industry, Lexisugar is the kind of artist who prefers to let his work speak for itself, so go on and let his songs and products tell you the rest of this story!
"I'm on a mission...I'm obsessed with making records that I'm genuinely proud of!..."
‘Jesse Idol’, ‘Falz’ (story teller), Judith Sephuma, Sonnie Badu, ‘Seyi Shay’ (loud), Sammie Okposo, Hameed, Tnayah, Naomi Achu, Papa San just to mention a few.
Mohits Records & D'banj tour Irvin Plaza New York, 2012
Verizon 'how sweet the sound' New Jersey, 2012
Live Feature on Voice of America, 2014
Live Feature at the famous ‘Baltimore Casino’ 2015
Verizon’s ‘how sweet the sound’, Strathmore, Maryland, 2015
Fox 5 tv Washington DC with Eme & Heteru Band, 2016
Live Feature at ‘The Smithsonian’ in Washignton DC, 2016
...and many more. Undoubtedly, these opportunities have anted up his musical pursuit.